INFINITI Q50 EAU ROUGE - SOCIAL UNVEIL
Why are car launches exclusive press only events? What if instead, the fans were the first ones to see a new prototype.
We created the world's first social-powered unveil. Fans gradually reveal Infiniti's new prototype piece by piece. Exclusively online, by sharing #F1Q50
Two days before the official press launch, the car was successfully unveiled. 31 million automotive advocates saw the prototype online and Infiniti's share of voice doubled as fans shared our site and #F1Q50. Bloomberg TV channel also aired our site!
31-January-2014FWA of the day
Agency: TBWA Hong Kong
Executive Creative Directors: Sami Thessman, Jay Fretwell
Idea: Carlos Pizarro & Alex Herrer