Alex Herrer

AIRBNB - #WelcomeAll

Airbnb wants everyone to belong anywhere. A claim that was challenged by Trump's campaign to run the US presidency. So we came up with a series of tweets and Facebook posts using racist quotes to turn them into a welcoming message (never been posted, too sensitive).

STANDARD CHARTERED - EMERGING AFFLUENT PROGRAMME

I've worked in many projects for Standard Chartered. Ironically, the one I am the most proud of was never launched because the Global client didn't approve our VI proposal. They loved the lines tho. They were part of a toolkit for the regions to advertise the Emerging Affluent programme.

INFINITI RED BUL RACING - CONGRATULATING OUR DRIVERS

A series of prints to celebrate the victories of our Formula 1 drivers from Infiniti Red Bull Racing Team: Daniel Ricciardo and Sebastian Vettel. 

GORE-TEX - PITCH

Print campaign to increase brand awareness in China and distinguishing Gore-Tex as the fabric brand with most durable windproof, waterproof and breathable material.

This concept wasn't approved, but we won the pitch. YAY!

INFINITI DIRECTOR OF PERFORMANCE - RUNS IN OUR FAMILY

This commercial isn't the greatest. But I am proud of the copy, video-editing, and the fact that it was aired globally during the F1 breaks.

The campaign leverages Sebastian Vettel's role as Director of Performance at Infiniti, helping to develop the whole range of Infiniti cars.