McDONALD'S - OLYMPIC PICTOGRAMS

McDonald's was the official sponsor of Rio 2016 Olympics. Controversial, right? Still we needed to show McDonald's olympic spirit. So we created Olympic Pictograms by using one of the restaurant icons: McDonald's Fries. We wanted to inform the people about the next events happening, have special promotions and what is more important, to create reactive advertising depending on the results of the athletes.