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Alex Herrer

Senior Copywriter

  • Work
  • About Me

LOEWE PARODY

How many clients have asked you for a viral video? At one point in my life, I attempted to create mine with this parody of a controversial Spanish ad. It's only 120.000 views, but I love to do this kind of stuff. 

My apologies for non-Spanish speakers, you are not gonna get a single word. The subtitles are from the original ad, I just did the voice dubbing.

GROWING MO-NEY

Instead of using a sad cash box to raise funds for Movember 2014, we created a Mo. The moustache-shaped cash box with slots for your bills. TBWA Hong Kong grew up a Mo with HKD $1800.

But not only that, the four 'brave' people who grew up a moustache in TBWA Hong Kong created a video (during 1 working day only!!!) to encourage people to donate for the cause. So we came up with a parody of Cadbury's eyebrows ad to move our Mo's. Oh, I almost forgot to mention I was the only one with long hair and therefore, the girl.