MASTERCARD VIETNAM - ROAD TO MILAN

In Vietnam, cash is king. How do we get people to swipe their cards even for small purchases? Let's say that every swipe takes you one step closer to the UEFA Champions League Final in Milan. Did I mention that Vietnamese are crazy about football?

Case study

Board

AWARDS

Appies Gold, 2016

Marketing Magazine Silver in Loyalty & Engagement, 2016

CREDITS

Client: Mastercard APAC

Agency: TBWA Singapore

Executive Creative Director: Hagan De Villiers

Art Director: Carlos Pizarro, Laurent Pastorelli

Copywriter: Alex Herrer