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Alex Herrer

Senior Copywriter

  • Work
  • About Me

BAGS WITH EXPIRY DATE

NTUC Fair Price launched its new brand tagline – ‘Here to make lives better’. So we came up with a simple idea of just printing the expiry dates of each plastic bag to create awareness in Singapore of the amount of years that take for a plastic bag to partially disappear from the planet.

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BECOMING THE MANAGER OF THE BAND YOU DISCOVER

Spotify wanted to connect with more facebook users.

We created a Spotify app where you become the manager of unknown bands as soon as you share their music.

CW: Alejandro Herrer AD: Carlos Pizarro D&AD 2012 Nomination MAS Madrid

 

MOVIES THAT AVOID SPOILERS

Warner Bros prevents you from being spoiled in your favourite movies.

Project for Future Lions 2013. CW: Alejandro Herrer AD: Carlos Pizarro Voice Over: Diego Sarmiento Tutor: Stefan Haverkamp MAS Madrid

 

FRIENDS THAT AREN'T PHUBBING

Cocacola creates an app to pay attention to your friends instead of to your smartphone.

Project for Future Lions 2012. CW: Alejandro Herrer AD: Carlos Pizarro MAS Madrid

 

USEFUL 404 ERRORS

How many times your google search was unsuccessful? No worries, now Google creates something useful out of 404 errors.

Creatives: Carlos Pizarro, art director Alejandro Herrer, copywriter Music & Sound: Camila Phagouapé, composer Voice Over: Sean Wright Tutors: Curro Villa Juan Carlos Alonso