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Alex Herrer

Senior Copywriter

  • Work
  • About Me

BAGS WITH EXPIRY DATE

NTUC Fair Price launched its new brand tagline – ‘Here to make lives better’. So we came up with a simple idea of just printing the expiry dates of each plastic bag to create awareness in Singapore of the amount of years that take for a plastic bag to partially disappear from the planet.

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BECOMING THE MANAGER OF THE BAND YOU DISCOVER

Spotify wanted to connect with more facebook users.

We created a Spotify app where you become the manager of unknown bands as soon as you share their music.

 

MOVIES THAT AVOID SPOILERS

Warner Bros prevents you from being spoiled in your favourite movies.

 

FRIENDS THAT AREN'T PHUBBING

Cocacola creates an app to pay attention to your friends instead of to your smartphone.

 

USEFUL 404 ERRORS

How many times your google search was unsuccessful? No worries, now Google creates something useful out of 404 errors.