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Alex Herrer

Senior Copywriter

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  • About Me

 

#TakingCareOfAlejandro / #CuidandoaAlejandro

My mom got scared when I told her I was gonna travel Latin America SOLO for half a year.

To show her I was in good company, I sent her a daily video with people #TakingCareOfAlejandro (In Spanish, #CuidandoaAlejandro) that I met in Brazil, Argentina, Chile, Bolivia, Peru, Ecuador, Colombia, Cuba and Mexico.

Cuidando A Alejandro V1.jpg

Check out the videos here.

Results:

- All my relatives got an instagram account (You're welcome, Mr. Zuckerberg)

- Over 400 unique users engaged at just 0 cents per user 

- Featured in some neighbour's conversations

- Awarded by my mom with a: "Thank you, son"